Fashion · Apparel Brand
Editorial direction with a wink.
Campaign-level art direction for a fashion label — unexpected locations, bold colour and a consistent editorial voice across stills and reels, built around the AW25/26 collection.
The Brief
Editorial, not another product feed.
Campaign-level art direction for a fashion label — unexpected locations, bold colour and a consistent editorial voice across stills and reels, built around the AW25/26 collection.
The Approach
Location scouting to campaign typography.
Creative direction, content production and reels — location scouting, styling direction and campaign typography, shot and edited for a brand-first feed.
- On-site Shooting
- Content Creation
On location
Every look, a different backdrop.
The reels
Every clip from the shoot.
Industry
Work
Also available